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Title Political communication & strategy : consequences of the 2014 midterm elections / edited by Tauna S. Sisco, Jennifer C. Lucas, Christopher J. Galdieri
Edition First edition
Published Akron, Ohio : The University of Akron Press, 2017
©2017

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Description 1 online resource (xi, 165 pages)
Series Bliss institute series
Bliss Institute series.
Contents Introduction : political communication and strategy : consequences of the 2014 midterm elections / Tauna Sisco, Jennifer Lucas, and Christopher Galdieri -- Primaries & political communication : the nationalization of congressional primaries / Robert G. Boatright -- Partisan extremity in the 2014 midterm elections : how primaries and incumbency influence polarized position-taking on campaign websites / Kevin Parsneau and Christopher Chapp -- Political communication & the Republican wave : party branding. marketing and mobilization in 2014 and beyond / Kenneth M. Cosgrove -- Selling the donkey : Democratic campaign rhetoric and framing in Republican states / Neal Allen and Brian K. Arbour -- Pussyfooting around November? : a longitudinal analysis of politicians' Twitter use in 2014 / Matthew A. Shapiro, Libby Hemphill, and Jahna Otterbacher -- Outside influence & political communication : following the money : the impact of outside group expenditures in the 2014 U.S. House elections / Jeff Gulati and Victoria A. Farrar-Myers -- You've got mail : direct-mail strategies in the New Hampshire U.S. Senate race / Dante J. Scala and Tegan O'Neill -- Strategy, issues, & the South : the 2014 election and the culmination of southern realignment / David A. Hopkins -- The solid South : campaign issue strategies in the 2014 southern Senate races / Caleb Orr, Dylan Brugman, Suzanne Fournier Macaluso, and Cindy Roper -- Construction of marginalized interests : the social construction of women's interests in the 2014 and 2010 midterms/ Vincent Vecera and Danielle Currier -- Racial attitudes and emotional responses to Senate candidates in New Jersey / David P. Redlawsk, Natasha Altema McNeely, and Caroline J. Tolbert
Bibliography Includes bibliographical references
Notes Online resource; title from digital title page (viewed on January 17, 2018)
Subject United States. Congress -- Elections -- 2014
SUBJECT United States. Congress fast
Subject Communication in politics -- United States
Political campaigns -- United States -- History -- 21st century
POLITICAL SCIENCE -- Political Process -- Elections.
POLITICAL SCIENCE -- Political Process -- General.
Communication in politics
Elections
Political campaigns
Politics and government
SUBJECT United States -- Politics and government -- 2009-2017. http://id.loc.gov/authorities/subjects/sh2009003409
Subject United States
Genre/Form History
Form Electronic book
Author Sisco, Tauna S., editor.
Lucas, Jennifer C., editor
Galdieri, Christopher J., editor
LC no. 2017048362
ISBN 9781629220949
1629220949
9781629220956
1629220957
1629220930
9781629220932
Other Titles Political communication and strategy