This descriptive case study recounts the strategic acquisition of Souq.com by Amazon. Souq.com began as an Arab language auction site for electronics goods in 2005 and was based in Dubai, United Arab Emirates (UAE). By 2017 it was the largest e-commerce platform in the GCC region and drew the interest of Amazon as it sought to expand its business into the Middle East. Students will learn about the e-commerce market in the GCC region, and the importance of synergies in cross border acquisitions
