Abstracts & keywords; Guest editorial; Building an e-business scenario for small business; Innovative use of the Internet in established small firms; Integrating the Web and e-mail into a push-pull strategy; Channel conflict and high involvement Internet purchases; ''Following the yellow brick road''; An investigation of online consumer purchasing
Summary
We inhabit a world where communicationsand information technology are now anaccepted part of our lives. The technology isimproving faster and faster with product lifecycles becoming much shorter. How is thataffecting life for the consumer - especiallyyounger people? Many small and mediumcompanies want to achieve more usingcurrent technologies - especially those thatallow the collection and manipulation of theenormous amounts of data available today. Inthe past, this type of technology was availableonly to the larger enterprises with deeperpockets but is now ubiquitous across allbusiness sector
Notes
Title from e-book title screen (viewed Sept. 22, 2005)
