| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
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SAGE Business Cases
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| Summary |
Zerodha is an Indian based online brokerage platform that has experienced massive grown in the past five years. The case explains the company's history and past success and its current challenges. In response to low participation in the Indian stock exchange, Zerodha has adopted a two pronged strategy to gain market share and attract new customers. The company is about to launch a new product named Kite, which will make trading easier and intuitive for everyone. At the same time Zerodha aims to introduce zero brokerage in long-term equity trades that will allow them to capture market share from competition |
| Notes |
Originally Published In Garg, A., Gupta, A., Maheshwari, G., Sinha, A., & Sugathan, A. (2018). Zerodha - A Success Story (A). PROD0319(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad |
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Description based on XML content |
| Subject |
Online stockbrokers -- India -- Case studies
|
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Stock exchanges -- India -- Case studies
|
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Electronic trading of securities -- India -- Case studies
|
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Electronic trading of securities.
|
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Online stockbrokers.
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Stock exchanges.
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India.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Gupta, Aashish, author
|
|
Maheshwari, Garima, author
|
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Sinha, Ankur, author
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Sugathan, Anish, author
|
| ISBN |
9781529710045 |
|
1529710049 |
|
