Cover; Advance Praise; Contents; Foreword; Preface; Acknowledgements; 1 -- The Journey Begins; 2 -- Graduate School and Marriage; 3 -- Columbia and MIT; 4 -- From Columbia to India and Back; 5 -Illinois: My Academic Life; 6 -Illinois: Travels at Home and Abroad; 7 -- Illinois: Professional Work and Departure; 8 -- From Cornfields to Palm Trees; 9 -- USC CTM and Atlanta; 10 -- New Challenges and A New Center; 11 -- Emory: Administration and Academics; 12 -- My Professional Life; 13 -- Saying Thanks by Giving Back; 14 -- Madhu is my Backbone; Epilogue; Appendix-Publications; Index; About the Authors
Summary
""Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man."" Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader. Professor Sheth tells us about the ma
