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Book Cover
Author McNamara, Hannah.

Title Niche marketing for coaches / Hannah McNamara
Published London : Thorogood, 2007
Online access available from:
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Description 1 online resource (1 volume)
Contents Section 1. Getting your ducks in a row -- section 2. Start shooting those ducks!
Summary This work includes all the tools you need to succeed in coaching. "Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants and needs; work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; win business from individuals, sole traders, and large organisations; write press releases, brochures, websites, sales letters and much, much more
Notes Title from e-book title screen (viewed April 1, 2008)
Subject Employees -- Coaching of -- Marketing.
Executive coaching -- Marketing.
Market segmentation.
Personal coaching -- Marketing.
Form Electronic book
ISBN 1281205257
1854186337 (electronic bk.)
9781854186331 (electronic bk.)