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Book Cover
E-book
Author Verčič, Ana Tkalac

Title Internal Communication and Employer Brands
Published Milton : Taylor & Francis Group, 2022

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Description 1 online resource (156 p.)
Series Routledge Research in Public Relations Ser
Routledge Research in Public Relations Ser
Contents Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Acknowledgment -- 1. What is internal communication? -- 2. The organizational setting of internal communication -- 3. Strategizing internal communication -- 4. Channels of internal communication -- 5. Evaluating internal communication -- 6. Internal communication satisfaction -- 7. Employee engagement -- 8. Employer branding -- 9. Organizational support and the psychological contract -- 10. A model of internal communication -- 11. Digital transformation and organizational change
12. Internal communication redefined -- Index
Notes Description based upon print version of record
Subject Employer branding
Communication in organizations
Form Electronic book
Author Verčič, Dejan
Spoljarić, Anja
ISBN 9781000780055
1000780058