| Description |
1 online resource (28 pages) : charts |
| Series |
Human resource management online (text) |
| Summary |
Jacob Matthews, chief strategy officer for Career Central Corporation, was faced with the challenge of growing the client base for CEC's database of job seekers. While CEC had gained traction in signing up potential recruits, the number of employers using the site was still low and if the trend continued, the recruits might soon start leaving the site. To grow dramatically, Matthews was exploring the possibility of partnering with executive recruiters, search firms, and other online search firms. Refining the marketing message, structuring strategic partnerships, and consistently delivering on its promise were the issues that CEC had to address to grow its business |
| Notes |
Title from resource description page (viewed Aug. 7, 2014) |
|
HBS number: KEL093 |
|
Case number: 5-104-030 |
| Bibliography |
Includes bibliographical references |
| Notes |
This edition in English |
| Subject |
Employment agencies -- Case studies
|
|
Employees -- Recruiting -- Case studies
|
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Employees -- Recruiting.
|
|
Employment agencies.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Kellogg School of Management.
|
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