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Book Cover
Author Persico, Nicola, 1967- author

Title Electronic cigarettes in the EU : the political economy of product regulation / Nicola Persico, Chen Cheng, Nicola Scocchi
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary You are the CEO of an e-cigarette company that has just been acquired by a major tobacco company. Your company operates in the European market. The July 2013 draft of the EU Tobacco Products Directive (TPD) recently has been crafted by the European Commission, but it has not yet been examined by the EU Parliament and its Council. The draft proposes that all e-cigarette products be classified as medical devices, regardless of nicotine content. This is the strictest available mode of regulation. If the directive goes into effect as written, e-cigarettes would have to undergo costly and lengthy clinical trials to receive approval and face much stricter marketability restrictions.The case details the state of the e-cigarette industry in 2013, including consumer data, distribution, competition from similar products, and public health concerns. Students will analyze the current regulatory environment, determine what outcome would be most favorable to the e-cigarette industry, and identify the ways to achieve that goal
Notes Originally published in Persico, N., Chech, C., & Scocchi, N. (2015). Electronic Cigarettes in the EU: The Political Economy of Product Regulation. 5-215-255. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on XML content
Subject Product safety -- European Union countries.
Electronic cigarettes -- European Union countries.
Form Electronic book
Author Zheng, Zhen, author
Scocchi, Nicola, author
ISBN 9781473996649 (ebook)