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Book Cover
E-book
Author Strode, James, author

Title Missing the mark : gathering better data from student-athlete exit interviews / James Strode, Melissa Davies, Heather J. Lawrence
Published London : Human Kinetics, Inc., 2020

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Description 1 online resource
Series SAGE Business cases
SAGE Business cases
Summary A great deal of sport management literature in recent years draws upon the need for effective quantitative and qualitative research methods. However, there are limited cases for a sport management faculty to effectively teach students proper process, design, and implementation of survey or interview research, particularly for real-world sport applications, such as student-athlete exit interviews. This case aims to fill this gap and outlines a plan for students to identify limitations in current student-athlete exit data collection methods and to learn the common barriers associated with effective research design. Students are made aware of common missteps throughout the research process and are provided foundations for effective survey and interview design. Information taught via this case can also be used across sport management contexts, such as fan experience surveys, retail customer satisfaction surveys, or donor satisfaction interviews
Notes Originally Published InStrode, J., Strode, M., & Lawrence, H. J. (2020). Missing the Mark: Gathering Better Data From Student-Athlete Exit Interviews. Case Studies in Sport Management, 9(1), 25-31
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject National Collegiate Athletic Association -- Case studies
SUBJECT National Collegiate Athletic Association. fast (OCoLC)fst00533113
Subject Exit interviewing -- Case studies
Management -- Case studies
Exit interviewing.
Management.
Genre/Form Case studies.
Form Electronic book
Author Davies, Melissa, active 2020, author
Lawrence, Heather J., author
ISBN 9781529798432
1529798434