| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
This case study provides an overview of the international fruit industry. The availability of non-indigenous fruits to consumers around the world is largely due to the success of both international distribution and international marketing channels |
| Notes |
Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Fruit Around the World. In International marketing (pages 373-374). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354 |
|
Online resource; title from home page (viewed on April 27, 2016) |
| Subject |
Export marketing -- Case studies
|
|
Fruit -- Marketing -- Case studies
|
|
Export marketing
|
|
Fruit -- Marketing
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Harris, Eric G., author
|
|
Baack, Donald, author
|
| ISBN |
9781506323237 |
|
1506323235 |
|
