Title Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson

Published Boston, Mass. : Irwin, [1997] ©1997

Copies

Location	Call no.	Vol.	Availability
MELB	658.848 Joh/Gmf		AVAILABLE

Description xx, 716 pages : illustrations (some color), color maps ; 24 cm Series Irwin series in marketing Irwin series in marketing. Bibliography Includes bibliographical references and indexes Subject Export marketing -- Finance. Export marketing -- Management. Export marketing. LC no. 96021836 ISBN 0256160511

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