Title Entry mode strategy in global marketing / Svend Hollensen

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (43 min.) Series Exporting, international and global marketing management : beyond the fundamentals Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management Contents The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market -- The company's choice of its entry mode is the net result of several, often conflicting forces -- The need to anticipate the strength and direction of these forces makes the entry mode decision a complex process with numerous trade-offs between alternative entry modes Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Export marketing -- Management International business enterprises -- Management Export marketing -- Management. International business enterprises -- Management. Form Streaming video

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