Title Exporting / Stan Paliwoda

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (64 min.) Series Exporting, international and global marketing management : beyond the fundamentals Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management Contents What exporting delivers -- Foreign market research problems -- Public policy dimension -- Political intervention in business -- Market entry -- Internationalization benefits -- Where to go and how to do it? -- Envisioning opportunity -- Determinants of export performance -- Four different meanings of 'yes' -- Present and future challenges Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject International business enterprises -- Management Export marketing -- Management Export marketing -- Management. International business enterprises -- Management. Form Streaming video

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