Title International marketing : a global perspective / Lee D. Dahringer, Hans Mühlbacher

Published Reading, Mass. : Addison-Wesley, [1991] ©1991

Copies

Location	Call no.	Vol.	Availability
MELB	658.848 Dah/Ima		AVAILABLE

Description xxvi, 677 pages, 4 unnumbered pages of plates : illustrations (some color), maps ; 24 cm Bibliography Includes bibliographical references and indexes Subject Export marketing -- Management. Author Mühlbacher, Hans, 1949- LC no. 90036665 ISBN 0201503549

  Permalink