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Book Cover
Book
Author Jain, Subhash C., 1942-

Title International marketing / Subhash C. Jain
Edition Sixth edition
Published Cincinnati, Ohio : South-Western, [2001]
©2001

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.848 Jai/Ima 2001  AVAILABLE
 MELB  658.848 Jai/Ima 2001  WITH CAT
 WATERFT BUSINESS  658.848 Jai/Ima 2001  AVAILABLE
Description xv, 520 pages, 192 pages, 16 pages : illustrations ; 26 cm
Contents pt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases
Notes Includes index
Bibliography Includes bibliographical references and index
Notes Donation
Subject Export marketing -- Management -- Case studies.
Export marketing -- Management.
Export marketing -- Manangement -- Case studies
Genre/Form Case studies.
Author Jain, Subhash C., 1942- International marketing management
LC no. 2003265372
ISBN 0324063709 alkaline paper
0324100868 international alkaline paper
0324063733 cases v. alkaline paper
032410085X cases v. international alkaline paper
Other Titles International marketing management
FORMERLY International marketing management