Title International marketing / Masaaki Kotabe ... [and others]

Edition Second Asia-Pacific edition Published Milton, Qld. : John Wiley & Sons, 2008

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Kot/Ima 2008		AVAILABLE
WATERFT BUSINESS	658.8 Kot/Ima 2008		AVAILABLE

Description xviii, 629 pages : illustrations ; 26 cm Summary International Marketing: Second Asia-Pacific Edition is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the origional Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style Analysis Business studies Notes Previously published: 2005 Includes index Bibliography Includes bibliographical references at the end of each chapter Subject Export marketing -- Asia. Export marketing -- Pacific Area. Marketing -- Asia. Marketing -- Pacific Area. International business enterprises -- Marketing. Author Kotabe, Masaaki. ISBN 9780470814246 paperback

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