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Book Cover
Author Engholm, Christopher.

Title Doing business in the new Vietnam / Christopher Engholm
Published Englewood Cliffs, N.J. : Prentice Hall, [1995]


Location Call no. Vol. Availability
 MELB  658.848 Eng/Dbi  AVAILABLE
Description xix, 329 pages : illustrations, map ; 21 cm
Series Prentice Hall's emerging world market series
Prentice Hall's emerging world market series.
Contents Country profile -- Selling to Vietnam -- Investing in Vietnam -- Working with the Vietnamese
Summary Vietnam is fast emerging as the hottest new business frontier on the Pacific Rim. With a remarkable combination of booming growth, negligible inflation, and a standardized currency - plus low labor rates and a hard-working population of 70 million (twelfth in the world) - it offers a huge market to exporters, and a potential goldmine for savvy investors, entrepreneurs, and business executives. Even though Vietnam is officially still a "communist" country, recent government and market reforms have dramatically changed the economic environment. Today, Vietnam is essentially a free market economy and, moreover, one just beginning to take off - the best possible time for entrepreneurs and investors to get involved. Here is the first complete guide to doing business in this new economic powerhouse. Packed with practical help on everything from trademark protection to coping with a sometimes Byzantine bureaucracy
With its explosion of private business activity - record rates of economic growth - and strategic position as a window into the still untapped natural resources and huge consumer markets of Laos, Cambodia, and Myanmar - Vietnam is clearly the strongest of the new economic mini-dragons now emerging on the Pacific Rim. This guide provides an easy-to-follow roadmap to its unparalleled new opportunities
Analysis International marketing
Notes Includes bibliographical references (p. 315-318) and index
Bibliography Includes bibliographical references (pages 315-318) and index
Subject Export marketing.
Export marketing -- Vietnam.
International business enterprises -- Vietnam.
Investments, Foreign -- Vietnam.
Corporate culture -- Vietnam.
Vietnam -- Economic conditions.
Vietnam -- Economic conditions -- 1975-
LC no. 95022992
ISBN 013325853X cloth