The global economy. The rationale for foreign trade and its organization ; Balance of payments: measurement and management ; Patterns of world trade -- International marketing: principles and practice. Principles ; Methods of market research ; The marketing plan ; Distribution -- The legal environment. An overview of UK law ; The law of contract ; Sale of goods in international trade ; EU competition law ; The law of agency -- The export order process. The export office ; The export quotation -- International transport. Modes of international transport ; Packing and marking ; Transport documentation -- Customs controls. Export procedures and documents ; Import procedures and documents -- Risk management. Cargo (marine) insurance ; Credit insurance ; Exchange risk management -- Export finance. Business finance ; International payment methods ; Documentary letters of credit -- New horizons. ICT and export documentation ; Global trading trends -- Appendices. Web sites for exporters ; Chambers of commerce and business associations ; SITPRO Top Form standard documents
Notes
"Published in association with The Institute of Export."
Bibliography
Includes bibliographical references (pages 387-389) and index
Notes
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