Introduction -- 1. Who was she? Surveying the educated woman: posture photos, beauty queens, dormitory rules and achievement motivation -- 2. Conservative times: Cold War, hot sex and the consumer revolution -- 3. The experience: peer culture or academics? -- 4. Life after college: a problematic realm -- 5. From Mademoiselle to Ms magazine: mainstreamers, continuity and premature liberationists -- Conclusion: It's déja vu all over again?