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Author Dorsey, Margaret E. (Margaret Ellen), 1973-

Title Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey
Edition First edition
Published Austin : University of Texas Press, [2006]
Online access available from:
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Description 1 online resource (x, 235 pages) : illustrations
Contents Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity
Bibliography Includes bibliographical references (pages 207-222) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Print version record
Subject Business and politics -- Texas, South.
Campaign funds -- Texas.
Corporate sponsorship -- Texas, South.
Festivals -- Texas, South.
Texas, South -- Social life and customs.
Form Electronic book
LC no. 2005012895
ISBN 0292796269 (electronic bk.)
9780292796263 (electronic bk.)