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Book Cover
E-book
Author Dorsey, Margaret E. (Margaret Ellen), 1973-

Title Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey
Edition First edition
Published Austin : University of Texas Press, [2006]
©2006
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Description 1 online resource (x, 235 pages) : illustrations
Contents Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity
Bibliography Includes bibliographical references (pages 207-222) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Print version record
Subject Business and politics -- Texas, South.
Campaign funds -- Texas.
Corporate sponsorship -- Texas, South.
Festivals -- Texas, South.
Texas, South -- Social life and customs.
Form Electronic book
LC no. 2005012895
ISBN 0292796269 (electronic bk.)
9780292796263 (electronic bk.)