| Description |
1 online resource (xxvii, 247 pages, 8 unnumbered pages of plates) : illustrations |
| Series |
Yale agrarian studies series |
|
Yale agrarian studies.
|
| Contents |
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight |
| Summary |
Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons behind OJs popularity or understand the processes by which the juice is produced?In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the armys need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDAs decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even not from concentrate orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Orange juice industry -- Florida -- History
|
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Orange juice -- Florida -- History
|
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BUSINESS & ECONOMICS -- Industries -- Service.
|
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TECHNOLOGY & ENGINEERING -- Food Science.
|
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Orange juice
|
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Orange juice industry
|
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Orangensaft
|
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Obstverarbeitende Industrie
|
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Florida
|
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Florida
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| ISBN |
9780300155631 |
|
0300155638 |
|
1282089676 |
|
9781282089679 |
|
1282352164 |
|
9781282352162 |
|
9786612352164 |
|
6612352167 |
|
9786612089671 |
|
6612089679 |
|
