Title Marketing and modernity / Marianne Elisabeth Lien

Published Oxford ; New York : Berg, [1997] ©1997

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Location	Call no.	Vol.	Availability
MELB	658.8 Lie/Mam		AVAILABLE

Description viii, 308 pages ; 23 cm Series Explorations in anthropology Explorations in anthropology. Contents 1. Exploring Modernity: An Introduction -- 2. Setting the Scene -- 3. Structural Conditions -- 4. The Marketing Department -- 5. Conceptualizing the Market -- 6. Materializing Good Ideas: The Poultry Project -- 7. Reaching the Average Norwegian: The Pizza Superiora Film Project -- 8. Offering Convenience and Culinary Appeal: The Bon Appetit Project -- 9. Articulating Difference Within a Global Format -- 10. Modernity in the Marketing Department Bibliography Includes bibliographical references (pages 291-300) and index Subject Food industry and trade -- Norway -- Case studies. Food -- Marketing -- Case studies. New products -- Marketing -- Case studies. Author ebrary, Inc. LC no. 98119929 ISBN 1859739911 1859739962 (paperback)

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