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Author Oriard, Michael, 1948-

Title Brand NFL : making and selling america's favorite sport / Michael Oriard
Published Chapel Hill : University of North Carolina Press, [2010]
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Description 1 online resource (332 pages)
Contents The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white
Summary Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries
Notes Print version record
Subject National Football League.
Football -- United States -- Management.
Football -- United States -- Marketing.
Form Electronic book
ISBN 0807899658 (electronic bk.)
146960499X (electronic bk.)
9780807899656 (electronic bk.)
9781469604992 (electronic bk.)