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Book Cover
E-book
Author Havard, Cody T., 1981- author

Title Civil conFLiCT? : a case study of the created rivalry between the UConn and UCF football programs / Cody T. Havard, Rhema D. Fuller
Published London : SAGE Publications: SAGE Business Cases Originals, 2018
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The attempt by the football coach of the University of Connecticut Huskies to start a rivalry with the University of Central Florida Knights by creating the Civil ConFLiCT trophy has been met with silence and avoidance by the Knights football coach. This case study asks students to use existing research on the phenomenon of rivalry in sport to determine if the relationship between the University of Connecticut and the University of Central Florida in fact represents a rivalry. With the recent influence of conference realignment on rivalry, it is important that athletic departments better understand how rivalries are created and grow. This case study also asks students to determine how this relationship can better be promoted to fans, or if the athletics department at the University of Connecticut should focus on other schools in the American Athletic Conference as potential rival teams
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject University of Connecticut -- Football -- Case studies.
University of Central Florida -- Football -- Case studies.
Sports rivalries -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Fuller, Rhema D., author
ISBN 9781526439680 (ebook)