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Book Cover
E-book
Author Studer Noguez, Isabel

Title Ford and the Global Strategies of Multinationals : the North American Auto Industry
Published London : Routledge, 2001

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Description 1 online resource (381 pages)
Series Routledge studies in international business and the world economy
Routledge studies in international business and the world economy.
Contents Book Cover; Title; Contents; List of figures; List of tables; Acknowledgments; Abbreviations; Introduction; Ford motor company's multidomestic strategy; Ford of Canada: confluence of interest in a liberal approach to automotive development; Ford of Mexico: confronting a nationalistic approach to industrialization; The 1970s: an era of structural constraints and narrowed strategic options; Ford's survival strategy; Ford's global strategy; Successful bargaining in a situation of increasing interdependence; Export dynamism: reconciling the Mexican and the US Big Three's interests
A North American system of productionConclusion; Notes; Bibliography; Appendix 1; Appendix 2; Appendix 3; Index
Summary This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Ford Motor Company -- Management
SUBJECT Ford Motor Company fast
Subject Automobile industry and trade -- United States -- Management -- Case studies
International business enterprises -- Management -- Case studies
Automobile industry and trade -- Management
International business enterprises -- Management
Management
United States
Genre/Form Case studies
Form Electronic book
ISBN 9780203165362
0203165365