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Book Cover
Author Baack, Daniel W., author

Title Fruit around the world / Daniel W. Baack, Eric G. Harris & Donald Baack
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This case study provides an overview of the international fruit industry. The availability of non-indigenous fruits to consumers around the world is largely due to the success of both international distribution and international marketing channels
Notes Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Fruit Around the World. In International marketing (pp. 373-374). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
Description based on online resource; title from home page (viewed on April 27, 2016)
Subject Export marketing -- Case studies.
Fruit -- Marketing -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Harris, Eric G., author
Baack, Donald, author
ISBN 9781506323237 (ebook)