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Author Ulrich, Jutta, author

Title Can 7-Eleven succeed in Germany? / [prepared by professor Jutta Ulrich, based on a research project by Kenichi Minami]
Published Glendale, AZ : Thunderbird, The American Graduate School of International Management, [2003]
copyright 2003
Online access available from:
International Business Online    View Resource Record  

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Description 1 online resource (7 pages)
Series International business online (text)
Thunderbird case series
Summary Seven-Eleven has expanded into Europe, but not Germany-the largest market in Europe. This case describes the German retailing environment, shopping behavior, and the competition. The primary question this case addresses is whether 7-Eleven could succeed in Germany given the cultural environment, e.g., the limited shopping hours. Other topics include the need to adapt to local culture and environmental factors such as labor laws, limitations on facilities and parking, and the local competition
Notes Thunderbird case number: A12-03-0020
Title from resource description page (viewed November 24, 2014)
Bibliography Includes bibliographical references
Notes In English
Subject 7-Eleven, Inc. -- Case studies.
Stores, Retail -- Germany -- Case studies.
Export marketing -- Germany -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Minami, Kenichi, bibliographic antecedent
Thunderbird, The American Graduate School of International Management, publisher