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Author Sammer, Petra, author

Title Storytelling : Strategien und Best Practices für PR und marketing / Petra Sammer
Edition 2. Auflage
Published Heidelberg : dpunkt.verlag : O'Reilly, [2017]
Online access available from:
Safari O'Reilly books online    View Resource Record  


Description 1 online resource (1 volume) : illustrations
Notes "O'Reillys basics"--Cover
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from title page (Safari, viewed November 7, 2017)
Subject Advertising -- Germany.
Branding (Marketing) -- Germany.
Marketing -- Germany.
Form Electronic book