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E-book
Author Elias, Jaan, author

Title General Motors and Kyoto (1998) : as global warming ends the ICE Age, the largest automaker considers how it positions itself in a polarized political environment / Jaan Elias & Ira M. Millstein
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary During the 1950s, a small band of meteorologists, physicists and chemists began conducting observations and building models linking an increase in CO2 and other gases in the atmosphere to the general warming of the earth's climate, a phenomenon dubbed 'the greenhouse effect."'Since CO2 was a byproduct of the burning of fossil fuels, these models implied that human activity was a contributor to this increase in global temperature. During the 1980s, the models drew more scientific adherents as additional observations lent further support to the theory. In 1988, the greenhouse effect hit the front pages, as NASA scientist James Hansen told a Congressional committee that he was '99% certain' that global warming due to the greenhouse effect was underway and could have potentially devastating effects. This case study examines this topic
Notes Originally Published in: Elias, J., & Millstein, I.M. (2007). General Motors and Kyoto (1998): As Global Warming Ends the ICE Age, the Largest Automaker Considers How It Positions Itself in a Polarized Political Environment. 07-037. New Haven, CT: Yale School of Management, Yale University
Online resource; title from home page (viewed on May 3, 2016)
Subject General Motors Corporation.
SUBJECT General Motors Corporation fast
Subject Social responsibility of business -- Case studies
Environmental protection -- Case studies
Sustainable development -- Case studies
Global warming -- Case studies
Environmental protection
Global warming
Social responsibility of business
Sustainable development
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Millstein, Ira M., author
ISBN 9781473974074
1473974070