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Book Cover
E-book
Author Steiger, Marvin, author

Title OOSM : stay home or go abroad? / Marvin Steiger, Thuy Ngoc Tao, Bram Van Turnhout, Wenfei Wang, Willem Hulsink
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Bruner had a revolutionary idea about a new solution for digital screen signage while working for a digital marketing company in Slovenia. When the company he was working for went bankrupt, he decided to found OOSM, a B2B digital signage start-up, with two friends. A few months later, they decided to enter the Western European market because the Slovenian market was rather small and short of investors interested in high tech start-ups. However, at that time, Bruner had a founding team from Slovenia, a technical team from Pakistan, and his product was made in China. This combination did not look favorable, not only to OOSM's potential clients but also to potential investors. Bruner knew he had a good idea, a motivated team and a quality product, but he also knew he needed credibility and validation to be able to enter the Western European market. What approach should he take in such a situation?
Notes Originally Published InSteiger, M., Ngoc Tao, T., van Turnhout, B., Wang, W., & Hulsink, W. (2015). OOSM: Stay home or go abroad? Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject OOSM -- Case studies
Strategic planning -- Case studies.
Globalization -- Case studies.
Entrepreneurship -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Tao, Thuy Ngoc, author
Turnhout, Bram van, author
Wang, Wenfei, author
Hulsink, Willem, author
ISBN 9781526427588 (ebook)