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E-book
Author Sangtani, Jaya D., author

Title Lenovo's globalization strategies / written by Jaya D. Sangtani, under the direction of Vivek Gupta
Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2005]
copyright 2005

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Description 1 online resource (15 pages) : tables
Summary The case describes in detail the various steps taken by Lenovo, the leading PC manufacturer in China, in its effort to go global. The steps include changing its corporate name from Legend to Lenovo, sponsoring the 2008 Olympic Games and most importantly, acquiring IBM's PC unit. The case examines the need for Lenovo to globalize and critically analyzes the efficacy of the above steps in the company's globalization plans. It also highlights the challenges faced by Lenovo in its path towards globalization
Notes Title from resource description page (viewed June 17, 2016)
Case code: BSTR156
Bibliography Includes bibliographical references
Notes In English
Subject Lian xiang ji tuan (China) -- Case studies
SUBJECT Lian xiang ji tuan (China) fast (OCoLC)fst00768407
Subject Globalization -- Case studies
International business enterprises -- China -- Case studies
Globalization.
International business enterprises.
China.
Genre/Form Case studies.
Form Electronic book