Trades and Strategy: Trades of the Future -- Trades and Form: Werkraum Bregenzerwald -- Trades and Network Management: Tectonet -- Trades and Tourism: Bornholm -- Trades and Technology: Massschuh.de -- Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure -- Trades and Marketing: The Friuli Chair Cluster -- Trades and Training: The Petajavesi Felt Center -- Trades and Europe: The Union of Small Businesses?
How does globalization and an industry that generates increasingly individualized products affect the competitiveness of small businesses? How can a cleverly navigated fleet of small businesses outbid the corporate tanker? How can a platform of shoemakers turn the elitist bespoke shoe into an affordable quality product by applying modern technology? ₃Big Strategies for Small Business₄ is a book for everyone looking for exemplary solutions for their company. Seven exceptional portraits of projects are presented by renowned writers and photographers, along with new models of cooperation for small businesses and trades of the future