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Book Cover
Author Ko, Stephen, active 2019, author

Title VIPKID : revolutionizing language teaching and learning / Stephen Ko
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In the era of globalization, learning a foreign language is increasingly important for gaining more future job opportunities. VIPKID, founded in 2013, is an online learning platform in China that offers one-on-one language instruction to children, using live streaming technology. This case provides readers with an opportunity to understand the business model of VIPKID. Building on that, readers are asked to identify customer needs in the context of online language tutoring using a Value Proposition Canvas. Given the challenges ahead, readers can recommend how to scale the company to the next level
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject VIPKID -- Case studies
Globalization -- Case studies.
Internet videoconferencing in education -- China -- Case studies.
Language and languages -- Study and teaching -- Technological innovations -- China -- Case studies.
Strategic planning -- China -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 1526490307
9781526490308 (ebook)