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Book Cover
Author Downs, Simon

Title The graphic communication handbook / Simon Downs
Edition 1st ed
Published Abingdon, Oxon [England] ; New York, NY : Routledge, 2011
Online access available from:
ProQuest Ebook Central Subscription Collection    View Resource Record  


Description 1 online resource (xiv, 368 pages)
Series Media practice
Media practice
Contents Introduction -- A step towards -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion
Summary The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion
Bibliography Includes bibliographical references (pages 358-361) and index
Notes Print version record
Subject Commercial art -- Vocational guidance
Graphic arts -- Vocational guidance
Commercial art -- Vocational guidance.
DESIGN -- Clip Art.
DESIGN -- Graphic Arts -- Branding & Logo Design.
DESIGN -- Graphic Arts -- Commercial & Corporate.
DESIGN -- Graphic Arts -- Illustration.
Graphic arts -- Vocational guidance.
Form Electronic book
LC no. 2011009220
ISBN 020380466X