| Description |
1 online resource |
| Contents |
Title page; Copyright page; Dedication; Acknowledgements; Preface; Introduction; Chapter One: A Brief History of Type; Sounds to Symbols; Gutenberg and Movable Type; The Industrial Revolution and the Mechanization of Type; Photocomposition; Into the Digital Age; Exercise; Chapter Two: From Metal to MAC; What is a Font?; Font Formats; Hinting; Font Management Utilities; Exercise; Chapter Three: What Makes a Typeface Look the Way it Does?; Parts of a Character; Type Categories; Exercise; Chapter Four: Selecting the Right Type for the Job; Factors to Consider; What Makes a Good Typeface? |
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Text vs. DisplayType Super Families and Systems; Script, Calligraphic, and Handwriting Fonts; When the Best Font for the Job isn't a font; Typographic Illustration; Mixing it up; Dos and Don'ts; Exercise; Chapter Five: Formatting your Type; Type Size; Line Length; Line Spacing (Leading); Alignment; Indents and Other Paragraph Separators; Exercise; Chapter Six: Typographic Hierarchy and Emphasis; Typographic Hierarchy; Techniques for Emphasis; Exercise; Chapter Seven: Fine-Tuning and Tweaking your Type; Punctuation; Visual Alignment; Rags; Widows and Orphans; Exercise |
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Chapter Eight: Spacing ConsiderationsTracking; Kerning; Word Spacing; Exercise; Chapter Nine: Finessing your Type; Small Caps; Initial Letters; Swash Characters; Alternate Characters; Type and Color; Exercise; Chapter Ten: Figures, Fractions, Signs, Symbols, and Dingbats; Figures; Fractions; Bullets; Registered, Trademark, and Copyright Symbols; Accents and Accented Characters; Parentheses, Brackets, Braces, and Angled Brackets; Euro; Ellipses; Dingbats and Ornaments; End Marks; Exercise; Chapter Eleven: Type on the Web (and other Digital Formats); Characteristics of Type on the Web |
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Web-Safe FontsWeb Fonts; Smart Punctuation on the Web; Cascading Style Sheets; Type as Graphic; Typographic Hierarchy on the Web; Dos and Don'ts; Smartphones, Tablets, E-Readers, and Other Devices; Exercise; Chapter Twelve: Type in Motion; Combining Type and Motion; Basic Guidelines; How to Get Started; Dos and Don'ts; Exercise; Chapter Thirteen: Designing your own Typeface; Handwriting Fonts: A Good Place to Begin; Three Approaches to Designing a Typeface; Professional Guidelines; Exercise; Appendix; Digital Font Foundries and Distributors; Web-Font Services; Typographic Resources; Glossary |
| Summary |
"Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Type and type-founding.
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Graphic design (Typography)
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Graphic design (Typography) -- Computer programs
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DESIGN -- Graphic Arts -- Typography.
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Graphic design (Typography)
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Graphic design (Typography) -- Computer programs.
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Type and type-founding.
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| Form |
Electronic book
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| LC no. |
2013023844 |
| ISBN |
9781118758663 |
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1118758668 |
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9781118748695 |
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1118748697 |
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1118454057 |
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9781118454053 |
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