| Description |
191 pages : illustrations ; 29 cm |
| Summary |
How to relate display type elements to unify a publication;. How to create unique grids to enhance a publication's personality;. How to use white space and color;. How to use the examples as idea starters to more easily solve everyday design situations. Basing his approach on more than a decade of teaching, designing, and lecturing, Alex White has dissected publication typography into its most logical components. With over 575 illustrations and two-color throughout, this book will guide the reader to make informed type and design decisions. Type in Use is a learning tool that will be an indispensable daily reference book |
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Type in Use is the guide to understanding and designing a publication's essential typographic elements. Organized by type application - text, headlines, subheads, breakouts, captions, and five more categories - Type in Use provides invaluable information to designers and editors who use desktop publishing equipment, as well as those who create type layouts by traditional methods. Using clear, easy-to-follow examples, each chapter describes and illustrates the principles of designing with a particular typographic element, then shows how the pros do it with carefully selected examples from a wide variety of current publications. Type in Use focuses on the standard type categories used in magazines, newsletters, and in-house documents. The ideas discussed, however, can be applied to all print media. It explains:. Why developing a logical hierarchy of type is the single most important tool for communicating;. How to choose and mix typefaces; |
| Bibliography |
Includes bibliographical references (page 188) and index |
| Subject |
Electronic publications -- Design.
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Graphic design (Typography) -- Data processing.
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Layout (Printing)
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Type and type-founding.
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| LC no. |
91025449 |
| ISBN |
0830637966 |
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