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Book Cover
E-book
Author Jundt, Thomas

Title Greening the Red, White, and Blue : the Bomb, Big Business, and Consumer Resistance in Postwar America
Published Oxford : Oxford University Press, USA, 2014

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Description 1 online resource (321 pages)
Contents Cover; Greening the Red, White, and Blue; Copyright; Contents; Acknowledgments; Greening the Red, White, and Blue; Introduction; PART ONEA NEW ERA; 1 "Sons of Bitches"; 2 Green Consumption in a Dangerous World; 3 Downwinders; 4 Chemicals and Romance; PART TWOA NEW RESPONSE; 5 "A Ground Swell of Public Indignation"; 6 The "New" Conservation; 7 "Striking Back at the Goddam Sons-of-Bitches"; 8 Green Consumerism Goes Mainstream; Conclusion; Notes; INDEX
Summary In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these interpretations have obscured the significant origins of environmentalism as a moral and intellectual broadside against the growing power of corporate capitalism, both domestically and in the postwar liberal international order the United States was enacting abroad. In Greening the Red, White, and Blue, Thoma
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Green movement -- United States -- History
Environmentalism -- United States -- History
Big business -- United States -- History
Industries -- Environmental aspects -- United States
Green products -- United States -- History
Consumption (Economics) -- Environmental aspects -- United States -- History
Environmental policy -- United States
BUSINESS & ECONOMICS -- Real Estate -- General.
BUSINESS & ECONOMICS -- Infrastructure.
SOCIAL SCIENCE -- General.
Big business
Consumption (Economics) -- Environmental aspects
Environmental policy
Environmentalism
Green movement
Green products
Industries -- Environmental aspects
United States
Genre/Form History
Form Electronic book
ISBN 9780199791545
0199791546