Title A token of my affection : greeting cards and American business culture / Barry Shank

Published New York : Columbia University Press, 2004

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Description 1 online resource Series Popular cultures, everyday lives Popular cultures, everyday lives. Contents Introduction: structured feelings amid circulations of the heart -- 1. Vicious sentiments : nineteenth-century valentines and the sentimental production of class boundaries -- 2. The nineteenth-century Christmas card : the chromo-reproduction of sentimental value -- 3. Corporate sentiment : the rise of the twentieth-century greeting card industry and the American culture of business -- 4. Condensation, displacement, and masquerade : the dream-work of greeting cards -- 5. Knitting the social lace : the use of greeting cards -- 6. All this senseless rationality : beyond the end of the modern era of greeting cards Summary "A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings." "Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things - the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later."--Jacket Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (EBSCO, viewed November 20, 2015) Subject Greeting cards industry -- United States -- History Business etiquette -- United States Consumption (Economics) -- United States Business etiquette -- United States -- History Consumption (Economics) -- United States -- History BUSINESS & ECONOMICS -- Industries -- General. Business etiquette Consumption (Economics) Greeting cards industry Manners and customs Grußkarte Kulturwirtschaft SUBJECT United States -- Social life and customs. http://id.loc.gov/authorities/subjects/sh85140527 Subject United States USA Genre/Form History Form Electronic book LC no. 2004041311 ISBN 9780231509251 0231509251

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