Limit search to available items
Book Cover
Author Shank, Barry, author

Title A token of my affection : greeting cards and American business culture / Barry Shank
Published New York : Columbia University Press, 2004
Online access available from:
ProQuest Ebook Central Subscription    View Resource Record  


Description 1 online resource
Series Popular cultures, everyday lives
Popular cultures, everyday lives.
Contents Introduction: structured feelings amid circulations of the heart -- 1. Vicious sentiments : nineteenth-century valentines and the sentimental production of class boundaries -- 2. The nineteenth-century Christmas card : the chromo-reproduction of sentimental value -- 3. Corporate sentiment : the rise of the twentieth-century greeting card industry and the American culture of business -- 4. Condensation, displacement, and masquerade : the dream-work of greeting cards -- 5. Knitting the social lace : the use of greeting cards -- 6. All this senseless rationality : beyond the end of the modern era of greeting cards
Summary "A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings." "Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things - the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later."--Jacket
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed November 20, 2015)
Subject Business etiquette -- United States.
Consumption (Economics) -- United States.
Greeting cards industry -- United States -- History.
United States -- Social life and customs.
Genre/Form History.
Form Electronic book
ISBN 0231509251 (electronic bk.)
9780231509251 (electronic bk.)