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Author Lapoule, Paul, author

Title The French grocery retail company Intermarché develops the 'click and drive' model / Paul Lapoule
Published [London] : SAGE, 2016
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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The purpose of this case study is to let the readers identify the key success factors of the French grocery retail companies' drive-through model. A case study approach is used to describe clearly issues confronting Intermarché, the third largest French grocery retail company, to the important and fast drive-in model development. The large French grocery retailers are investing heavily in the 'click and drive' format in order to avoid having to make home deliveries and bear the substantial costs associated with the 'last mile'. Investing in selected drive-in locations is a cheaper way for them to expand their area of coverage than investing in new outlets
Notes Originally Published in: Lapoule, P. (2014). The French grocery retail company Intermarché develops the 'click and drive' model. South Asian Journal of Business and Management Cases, 3(1), 65-76. DOI: 10.1177/2277977914525294
Description based on online resource; title from home page (viewed on April 25, 2016)
Subject Grocery trade -- France -- Case studies.
Drive-in facilities -- Case studies.
Strategic planning -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9789351503453 (ebook)