Title Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor

Published New York : Nova Science Publishers, c2009

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Description 1 online resource Series Food and beverage consumption and health series Food and beverage consumption and health series. Contents Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations Summary "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description Bibliography Includes bibliographical references [pages (85)-101] and index Notes English Description based on print version record Subject Food industry and trade -- United States -- Statistics Grocery trade -- United States -- Statistics Food industry and trade -- Self-regulation -- United States Grocery trade -- Self-regulation -- United States Advertising -- Food -- Costs Food -- Marketing -- Costs Target marketing -- Research -- United States Advertising and children -- Research -- United States TECHNOLOGY & ENGINEERING -- Food Science. Food industry and trade Grocery trade United States Genre/Form Statistics Statistics. Statistiques. Form Electronic book Author Wilks, Nicoletta A., editor LC no. 2020685089 ISBN 9781614702160 1614702160

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