Title BigBasket.com : redefining the business model / Sujo Thomas, S. Abhishek, Sanket Vataywala, Piyush Kumar Sinha

Published London : Indian Institute of Management, Ahmedabad, 2017

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary The potential of online grocery retailing in India has seen different players trying out various business models to capture market share and post a healthy growth rate. Among the different players in India's online grocery retailing, BigBasket has evolved into one of the major players. It follows the inventory based model which has been generally criticized due to its high capital requirements. The problem for BigBasket is further compounded, as after securing funding worth USD 150 million from the UAE based Abraaj group, it has to tackle the challenge of the Government of India guidelines which stated that Foreign Direct Investment (FDI) in the inventory based model of e-commerce would not be permitted. This case discusses the online grocery industry in India, the supply chain challenges faced by the industry as well as the opportunities for the industry by predominantly focusing on one of its major players. Various business models followed by the industry are described in detail. Additionally, the case provides a brief background of the existing players in the online grocery retailing market in India, while deliberating upon the ultimate choice of business model for BigBasket to sustain itself in the competitive environment Notes Originally Published InThomas, S., Abhishek, S., Vataywala, S., & Sinha, P. K. (2017). BigBasket.com: Redefining the business model. Ahmedabad, IN: Indian Institute of Management, Ahmedabad Description based on XML content Subject BigBasket.com -- Management Grocery trade -- India -- Finance -- Case studies Grocery trade -- India -- Management -- Case studies Electronic commerce -- India -- Case studies Electronic commerce -- Finance -- Law and legislation -- India Electronic commerce Grocery trade -- Finance Grocery trade -- Management Management India Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Abhishek, S., author Vataywala, Sanket, author Sinha, Piyush Kumar, author ISBN 9781526487513 1526487519

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