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Book Cover
Author Imtiaz, Tahir, author

Title Whole Foods Market : a CEO's public opinion at odds with a key demographic / Tahir Imtiaz, Jing Ji, Andrew Mitchell, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In August of 2009, the founder and CEO of the successful natural and organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly contested national health care debate that many perceived to be at odds with the companys core customers. In the midst of a slow news month, the media seized on the apparent contradiction, and many diverse interests used the ensuing attention to further their own agendas
Notes Originally published: Imtiaz, T., Ji, J., Mitchel, A., & ORourke, J. S. (2010). Whole Foods Market: A CEOs public opinion at odds with a key demographic. 10-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Whole Foods Market -- Public opinion.
Grocery trade -- Public relations -- United States.
Business and politics -- United States.
Form Electronic book
Author Ji, Jing, author
Mitchell, Andrew, author
O'Rourke, James S., 1946- author
ISBN 9781526404954 (ebook)