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Book Cover
Author Deutsch, Tracey.

Title Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century / Tracey Deutsch
Published Chapel Hill : University of North Carolina Press, [2010]
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Description 1 online resource (337 pages) : illustrations
Series UPCC book collections on Project MUSE
Contents Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail
Summary In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from straightforward consumer desire for low prices and convenience, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor."
Bibliography Includes bibliographical references (pages 301-321) and index
Notes Print version record
Subject Grocery shopping -- Social aspects -- United States -- History -- 20th century.
Grocery trade -- Social aspects -- United States -- History -- 20th century.
Supermarkets -- United States -- History -- 20th century.
Women consumers -- United States -- History -- 20th century.
Form Electronic book
LC no. 2009039274
ISBN 0807898341 (electronic bk.)
1469604124 (electronic bk.)
9780807898345 (electronic bk.)
9781469604121 (electronic bk.)