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Author Sitki, Hatice.

Title Myths, symbols and branding : Türkish national identity and the EU / by Hatice Sitki
Published [Place of publication not identified] : [publisher not identified], 2008


Location Call no. Vol. Availability
 MELB  305.8 Sit/Msa  AVAILABLE
Description vi, 255 pages : illustrations ; 30 cm
Summary This thesis explored the hypothesis that myths + symbols + branding, created the Republic of Türkey's collective group identity, and the identity of Mustafa Kemal Atatürk. The same formula tested the 'creation' of Europe/EU's group identity. Three formulas were created: bridge-word formula; composite-word formula; cyclical-word formula, to test this premise
Notes Submitted to the School of Communication and Creative Arts of the Faculty of Arts and Education, Deakin University
Degree conferred 2009
Thesis (Ph.D.)--Deakin University, Victoria, 2008
Bibliography Includes bibliographical references (pages 186-249)
Subject Atatürk, Kemal, 1881-1938.
Group identity -- Turkey.
Group identity -- European Union
Genre/Form Academic theses.
Author Deakin University. Faculty of Arts and Education.
Deakin University. School of Communication and Creative Arts.