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Book Cover
Author Nixon, Sean, 1966-

Title Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 / Sean Nixon
Published Manchester : Manchester University Press, 2013
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Description 1 online resource
Series Studies in popular culture
Studies in popular culture (Manchester, England)
Contents Hard sell: Advertising, affluence and transatlantic relations, c. 1951-69; Half Title Page ; Title Page ; Copyright Page; Contents ; List of illustrations; Foreword; Acknowledgements; Abbreviations; Introduction; 1. The advertising industry in the age of affluence; 2. Apostle of Americanization? J. Walter Thompson, advertising and Anglo-American relations; 3. Understanding ordinary women: consumer research and the mass-market housewife; 4. 'A challenge both alarming and alluring': the birth of television advertising; 5. 'All mod cons': television advertising, the housewife and domestic life
6. Welcome intrusion? Television advertising and the viewing public7. 'Trading on human weakness': advertising, morality and consumer desire; Conclusion; Bibliography; Index
Summary Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-Ameri
Bibliography Includes bibliographical references and index
Subject Advertising -- Great Britain
BUSINESS & ECONOMICS -- Advertising & Promotion.
HISTORY / Historiography
Great Britain.
Form Electronic book
ISBN 1526111179 (electronic bk.)
9781526111173 (electronic bk.)