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Author Dobrow, Joe, author

Title Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow
Published Norman, OK : University of Oklahoma Press, [2018]
Online access available from:
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Description 1 online resource
Contents Intro; Table of Contents; List of Illustrations; Series Editors' Preface; Author's Note; Chapter 1. Burying a Legend; Chapter 2. The Big Tent of P.T. Barnum and Tody Hamilton; Chapter 3. Boom or Boost: Promoting the West; Chapter 4. The Hero Cody and the Mythmaker Burke; Chapter 5. The Newsmaker, Moses P. Handy; Chapter 6. Birth and Growth of the Wild West; Chapter 7. Evolution of a Marketing Virtuoso; Chapter 8. The Battle for the World's Fair; Chapter 9. The Department of Publicity and Promotion; Chapter 10. 1893; Chapter 11. Denouement; Chapter 12. Legacies; Epilogue; Notes; Bibliography
Summary The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed May 24, 2018)
Subject Barnum, P. T. (Phineas Taylor), 1810-1891
Burke, John M., -1917
Handy, Moses P. (Moses Purnell), 1847-1898
Barnum, P. T. (Phineas Taylor), 1810-1891.
Handy, Moses P. (Moses Purnell), 1847-1898.
Advertising -- United States -- History -- 19th century
Marketing -- United States -- History -- 19th century
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Sales & Selling -- General.
United States.
Genre/Form History.
Form Electronic book
ISBN 080616140X (electronic bk.)
9780806161402 (electronic bk.)