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Book Cover
Author Parsons, Patricia (Patricia Houlihan)

Title Beyond persuasion : the healthcare manager's guide to strategic communication / Patricia J. Parsons
Published Chicago : Health Administration Press, [2001]
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (xi, 201 pages)
Series ACHE management series
Management series (Ann Arbor, Mich.)
Contents Personal and Professional Foundations -- Communication as a Management Tool -- The Strategic Process -- Interpersonal Skills -- Put It in Writing -- Presentations That Deliver -- It All Begins at Home -- Communicating In-House -- Wooing Your Board -- Working With Public Relations -- The World Outside -- Creating Community Relationships -- Communicating With the Media -- Crises and Issues -- Communication in a Crisis -- Healthcare Communication for the Future
Summary Annotation Shows healthcare leaders how to improve their written and oral communication skills at the interpersonal, group, and organizational levels, providing strategies for conducting meetings, answering e- mail, and fielding questions from the media. After an overview of the foundations of communication in healthcare management, coverage includes advice on communicating with internal audiences, e.g. board members and the public relations department; external communications; crisis communication. Parsons teaches in the bachelor of public relations degree program at Mount Saint Vincent University, Nova Scotia. Annotation c. Book News, Inc., Portland, OR (
Bibliography Includes bibliographical references
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Print version record
Subject Communication in management.
Communication in medicine.
Health services administration.
Health Facility Administrators.
Health Services Administration.
Public Relations.
Form Electronic book
ISBN 0585426775 (electronic bk.)
9780585426778 (electronic bk.)