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Book Cover
Author Miller, Richard K. (Richard Kendall), 1946- author

Title Healthcare business market research handbook 2017-2018 / by Richard K. Miller and Kelli Washington
Edition Nineteenth edition
Published Loganville, GA : Richard K. Miller & Associates, [2016]
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (552 pages)
Series RKMA market research handbook series
RKMA market research handbook series.
Summary A strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts
Bibliography Includes bibliographical references (pages 545-552)
Notes Online resource; title from PDF title page (Sept. 1, 2016)
Subject Health planning -- United States -- Handbooks, manuals, etc.
Health planning -- United States.
Marketing research -- United States -- Handbooks, manuals, etc.
Medical care -- United States -- Statistics.
Medical care, Cost of -- United States.
Medical economics -- United States -- Handbooks, manuals, etc.
United States -- Statistics, Medical.
Genre/Form Handbooks and manuals.
Handbooks and manuals.
Form Electronic book
Author Washington, Kelli D., author
Richard K. Miller & Associates, publisher
ISBN 1577832450 (electronic bk.)
9781577832454 (electronic bk.)
(print edition)
Other Titles Health care business market research handbook
Healthcare business market research handbook